Robin Li: We Are Entering an AI-Native Era05

He demonstrated over ten AI-native applications reconstructed based on ERNIE, including Baidu Search, Ruiliu, Maps, Netdisk, and Wenku, hoping to expand everyone's imagination and "inspire everyone to create more stunning AI-native applications together."

Launch of the Most Powerful ERNIE Model 4.0

In Robin Li's view, the birth of AI-native applications benefits from the four core capabilities of large models: understanding, generation, logic, and memory. Baidu's AI-native applications are also developed based on ERNIE. "These capabilities were not available in previous eras, thus opening up infinite innovation space."

Robin Li introduced that Baidu's new search has three characteristics: ultimate satisfaction, recommendation stimulation, and multi-round interaction. When users search for questions, the new search will "no longer give you a bunch of links" but generate multimodal answers including text, images, and dynamic charts through content understanding, allowing users to get answers in one step. For complex needs, the "multi-round interaction" feature can also meet more personalized search needs through prompts and adjustments.

At the same time, Robin Li also demonstrated the first generative business intelligence product in China built with AI-native thinking: Baidu GBI. It is reported that compared to the high threshold and difficult data analysis of traditional BI software, Baidu GBI can execute data query and analysis tasks through natural language interaction and also supports professional knowledge injection to meet more complex and professional analysis needs.

Through the understanding and regeneration of massive documents, images, and videos, Baidu Netdisk and Wenku have gained creative capabilities: Netdisk can not only accurately locate a certain frame of a video but also summarize a one-hour video in seconds and extract golden sentences and key points; Wenku, based on 1 billion high-quality materials, can achieve tasks such as writing and making PPTs, becoming a veritable "productivity tool."

Baidu Maps and the intelligent office platform Ruiliu have also become more considerate travel guides and super assistants through understanding and memory capabilities: on the map, users only need to speak their needs, and the map can mobilize thousands of service interfaces to help users recommend restaurants, compare information from multiple locations, and provide travel suggestions; Ruiliu can "highlight key points in one second" for the office pain point of too much group chat information, and the travel assistant can not only book air tickets and hotels but also summarize background information and conversation references for visiting clients by accessing company systems such as CRM.